Developing a future-proof strategy for a series of mall developments for a Global Real Estate Firm

Melissa worked on a project developing a strategy for a range of new and existing shopping malls for a global real estate developer.
The areas identified for research ranged across:
•    leisure
•    entertainment
•    learning
•    home and work environments
•    retail
•    food & drink
•    health & wellness
Melissa worked on trend research, sourced local and global experts, conducted interviews, and from this developed an in-depth series of key insights and recommendations.