Helping a global beauty brand to develop a future-proof gifting strategy

Melissa developed an in-depth research report on gifting for a a global beauty brand.

The report included research and analysis on:
•    current gifting behaviours and trends, including market and demographic research
•    the psychology of gifting
•    new gifting trends and the future of gifting

The report included conducting interviews with experts, which combined with research led to the development of a gifting strategy.