I tackle writing assignments both large and small, from copywriting and journalism to white paper reports.
At the small end of the scale, I’ve interviewed and profiled designers, and have tackled short article and copywriting briefs, with the aim of succintly communicating complex new technologies and wider cultural movements.
I have also enjoyed taking on larger, more in-depth projects, in the shape of long-form reports that hover around the 10,000 word mark. These larger reports tie together bespoke sociocultural, qualitative and quantitative research, within the framework of larger macro trends, to create engaging and insightful thought pieces that will guide consumers and businesses in the future.
Here’s a small selection of my work:
The Future Laboratory / Bacardi: The Future of Friendship
‘The fundamentals of friendship haven’t changed much over time, but the way in which we meet and communicate with friends has altered drastically in a relatively short period. As we ented the third decade of the 21st century, there have never been so many ways in which to connect with others, and yet there is a fear that, in the process, we have lost real human connection.
In this report, MARTINI, in partnership with strategic foresight consultancy The Future Laboratory, uncovers the technological, cultural, political and economic shifts that are altering the landscape and language of our most emotionally important relationships. Through the lens of three macro trends, we uncover the groundbreaking scientific findings and technological innovations that will lead to a future in which it is easier to prioritise and facilitate the human bonds, and face-to-face interactions, that we so desperately need.’
Viewpoint Magazine / A culture of colour with Doshi Levien
‘Nipa Doshi is showing me one of the pages from her most recent sketchbook, where a painstakingly gouache-rendered reproduction of a Picasso painting from this summer’s Tate Modern show is surrounded by pages of handwritten notes. Doshi, co-founder of design studio Doshi Levien, explains that, rather than simply taking a photo, she uses this process as a more active way of learning about colour mixing and composition. This analogue way of working and analysing feels like a largely forgotten skill in today’s fast-paced, digitally dominated world.
This intellectually rigorous approach, underpinned by a rich knowledge of design and cultural history, translates into every Doshi Levien project, whether it’s designing rugs for Nanimarquina, creating furniture pieces that celebrate the work of modernist master Le Corbusier, or developing colour and material palettes for companies such as Kvadrat and Kettal.’